Sunday, 21 February 2010


Back from Stockholm/Sweden; took some extra days off after participating at the furniture fair to see the nice city. After all, I was for the first time of my life here! The fair 9-13 February was again a good experience. It's always nice to see people start smiling when they see my stand: taking design not too serious(!) and letting people a bit discover what are the materials, how to use - seems to give a good feeling. (Live to inspire!) Expressing also that they are happy to see 'at least something really new' and 'with a lot of potention'. Yes, more is to come!
'Less designed it looks the better. Maybe an object should not show too clearly what it is.. Let people in a way decide how to use it..' this is what my brochure tells. Sometimes to give indication of my style I searched also for words as 'not luxurious' and basic materials. But creating such a little space as a stand can tell, without words, enough about my style. It works well, that's the nice thing of doing this and being yourself present at such a fair too; being happy to have heard a person saying 'it is basic and sophisticated at the same time'. Finally, thanks to him, I have found the right words now!

Prints in the same layout as my brochures, were handed out, with description of what was shown. The same text with picture you can find online:
http://www.stockholmfurniturefair.se/common/Category.aspx?id=6166&pressreleaseid=1351